Resources
Last week the SEC announced that they are pursuing fraud charges against the CISO of SolarWinds and this has the CISO community up in arms. There are lots of people throwing stones at SolarWinds and many CISOs heaving well aimed…
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Get more sizzle in your marketing plans for 2024 with an Executive Advisory Board It’s budget season again, and this year CMOs are facing a 2024 budget season that includes new levels of economic uncertainty. As marketing teams are sharpening…
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We talk with dozens of CISOs every week. They share their plans, frustrations and ideas with us and we’re often the first to know when they are leaving a job or looking for a new one. We think we have…
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Digital ghosting is so common in corporate relationships, especially job hunting, that you see evidence of it all over your social media channels. According to the executives we talk with every day, ghosting is very damaging when it happens in…
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Part One: Strategic Business Advice Imagine a “Dream Team” Executive Advisory Board designed specifically for your company. First, you’d get at least 10 senior executives from your top customer and prospect accounts together, face-to-face with your top executives and technology…
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Every year CMOs look at the dismal ROI on their CXO engagement programs and scratch their heads. It’s very clear that having strong relationships with the CISOs, CPOs and CIOs in key accounts can pay huge dividends but the ROI…
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Technology CMOs have all kinds of outreach programs for executives. From executive dinners to charity and sporting events, to “gift” programs, every year CMOs spend hundreds of thousands of dollars to get their marketing messages to the executives who sign…
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The business value of Executive Advisory Boards is well established. A group of engaged C-level executives from your key accounts can provide critical feedback on your product and marketing strategies, and this feedback is extremely valuable because it comes directly…
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From providing a fresh perspective to connecting you with valuable resources, an advisory board can be your business’s secret weapon to succeed. So, let’s dive in and discover some more of the benefits you will gain by building an advisory…
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In today’s fast-paced and ever-changing business world, keeping up with the latest trends and strategies can be challenging. That’s where an advisory board comes in. An advisory board is a group of experienced and knowledgeable individuals who can provide guidance,…
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