Why The Old Way of Reaching CXOs is No Longer Working
CISO Dinners, Speed-Dating, and boxes at sporting events are expensive, ranging from $25,000 – $50,000 per event. All of your sales executives will want an event in their territory. So the actual cost starts at around 150,000 for five events and skyrockets.
These events typically result in 2 – 3 meetings and possibly one closed deal, making them one of the most expensive line items in the Marketing Budget.
The truth is, these events are losing their effectiveness:
- C-Level Execs are burned-out on these events
- Often, the attendees are lower-level Directors, not the C-Suite
- There is little time to build a relationship with any of the attendees
- They do nothing to foster a long-lasting relationship
The Inside Sales Team generally manages post-event follow-up
- This does not build relationships, just transactions
- C-Levels will often not respond to a lower-level salesperson
Our network has shared that this model is overdone and does not lead them to build meaningful relationships with vendors. It creates more vendor noise in their world. C-Level Executives are seeking out new ways to connect with innovative technologies in ways that rise above the vendor noise.
This is where we come in; Security Sisters Network™ (SSN) is dedicated to helping organizations build rapport and relationships with our trusted C-Suite executive leaders. SSN has built a portfolio of strong Executive & Product Advisory Boards and meaningful customer and prospect relationships that promote and leverage expertise, insight, advice, and strategy for organizations.
Our loyal CISO network trusts SSN to only expose them to the best of the best in a fun and creative way. With 25 years of expertise in the cybersecurity industry, and a vast network of executives, industries, knowledge, and expertise, we can build your perfect advisory board.
